Personal identity is paradoxical: You know that you are not the same person at all times in all situations, but you nonetheless see yourself as unified—a single person separate from others. You make distinctions about yourself, but organize this cluster of identities into a coherent whole. Although you know that you do change over time, you also see yourself as relatively stable—at least most of the time. Your personal identity consists of perceived attitudes, certain behaviors and styles, personality, interests, abilities, character, and so forth. These characteristics populate the personal realm, but they are never “things” that can somehow be “found.” Instead, aspects of personal identity arise in communication. Personal identity, then, is a cluster of organized meanings we give to our feelings, thoughts, memories, and behaviors.
Strategic Engagement can help individuals by communication coaching in the following areas: Conflict management, Presentational Speaking, Leadership, Decision-making, Wellness, and Communication Competence.